The combination keys for delivering unique solutions
Customers want to choose who to give to not who you want to give to!
Customers want to buy and tell friends to buy from companies that are committed for the long run to making a difference in their lives.
The research shows that customers don’t trust corporations and they don’t trust that they are giving what they’re promising or making a difference.
They want to hear often, live and from multiple sources about the contribution not through a press release and a website. They want to hear it from their cause, from their friends and from you, often!
more online sales and +74% more in-store salles1
more time looking at ads1
increase in brand recall1
word-of-mouth referrals from each engaged customer2
1 Cone communications & Duke University / Behavioral Cause study
2 Harvard study / How valuable is Word of Mouth
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91% of customers are likely to switch brands to one that supports the cause they are passionate about*
96% have a more positive image of the company, 94% would be more likely to trust that company and 93% would be more loyal to that company.
Cause Marketing and Interactive CSR solutions for brands
Since 1989, the in/PACT team has been empowering Fortune 50 companies to grow revenue from emotionally loyal customers who spend more and drive word-of-mouth referrals.
Our mission is to change the world by putting purpose at the heart of every purchase. Our goal is to create technologies that connect every act of buying with a reciprocal act of giving..Learn more